Social media, marketing, and our changing culture

In today's world, utilizing modern technology in your business is more critical than ever. There is a profusion of statistics crawling the web that show how integrating your business with social media positively affects your firm. Like it or not, online social media is part of modern culture. Facebook, Twitter, and Google+ all have a fast-growing and impressionable user-base. Kevin Jorgensen wrote an article laying out marketing statistics for businesses, pertaining specifically to Facebook (link).

Here's the beginning of the list:

Source: http://www.business2community.com/facebook/facebook-marketing-statistics-you-need-to-know-0289953

Jorgensen employs a strong appeal to logos through the constant usage of percentages, and also because of the broad range of statistics he covers. Though, he appeals to pathos as well, through his use of technical vocabulary.

I found Jorgensen's article especially interesting due the fact that his article and its conclusions apply to every type of business, regardless of culture. It indicates just how universally important social networking has become around the globe. #3 on his list "62% of Marketers Report that Social Media Became More Important to Their Marketing Campaigns in the Last 6 Months" expresses how quickly our culture continues to change. It's amazing that culture can remain constant for hundreds of years, and then almost completely change within a decade. What a fascinating age we live in.